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How it Helps
Simple
Powerful
Delightful
Motivating
Tailored
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What it is
What you'll get
Engaging emails
Action webpages
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Increases sales
Engaging
Intelligent
Personal Messaging
Optimizes Staff
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What it is
What it does
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Core Team
Entertainment
Technology
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How it helps
Reduce costs by strengthening Health Cores
The main healthcare costs that lifestyle changes can reduce are type 2 diabetes, cardiovascular issues, musculoskeletal issues, and anxiety and depression. Treatment costs and productivity losses from these conditions account for a large proportion of an employer’s healthcare costs.
Because of the following, strengthening peoples’ Health Cores should be the focus of a wellness challenge’s efforts to reduce these healthcare costs:
Improve productivity via stronger Health Cores
Each of the 6 parts of the Health Core – heathy eating, physical activity, stress reduction, social health, emotional health, and restful sleep – are important productivity drivers. Each plays a critical role in physiological health and energy.
Additionally, physical activity, stress reduction, and restful sleep have a major impact on your people’s mental acuity, including their creativity and memory.
Social health and emotional health are typically the most important influences on your people’s collaboration and communication skills – which are critical for effective team work, sales, and customer service.
Enhances intrinsic drives for health
An intrinsic drive is some mix of emotions, feelings, thoughts, and/or habits that cause people to take action. Ideally, your employees’ intrinsic drives will “drive” them to healthy lifestyle choices (e.g. eating whole foods, exercising regularly, and relieving stress in healthy ways) and to diligently and creatively complete and excel at their job responsibilities. Intrinsically “driven” employees need less supervision and less money, and they are the backbone of a successful company. They are your “A” players.
You should know that the financial incentives used in typical employee wellness programs do not magically produce the intrinsic drives needed to achieve your employee wellness goals. Gamification is not the answer either. “Gamification is an inadvertent con” according to former Hide&Seek president Margaret Robertson. It “tricks people into believing that there’s a simple way to imbue their thing ... with the psychological, emotional and social power of a great game.” Adding points, levels, badges, leaderboards to wellness-related activities does not magically make those activities engaging and fun.
So how do you help people build healthier and more productive intrinsic drives?
Give them a system like RapidHealth, which is designed for that job. Your employees’ intrinsic drives – i.e. their emotions, feelings, and thoughts – are absolutely the most powerful influence on physiological health and work performance. We can help you cultivate them.
Delightful
Fun, Engaging Videos
RapidHealth use proprietary Hollywood quality videos that help simultaneously engage, entertain, teach, and direct people to the right parts of RapidHealth. Each video has its own page with special and actionable resources and tips.
Insightful Cartoons
"First you must admit you have a problem."
RapidHealth use New Yorker Magazine quality cartoons that help simultaneously engage, entertain, teach, and direct people to the right parts of RapidHealth. Each cartoon has its own page with special and actionable resources and tips.
Faux News Articles
RapidHealth use Onion quality faux news articles that help simultaneously engage, entertain, teach, and direct people to the right parts of RapidHealth. Each article has its own page with special and actionable resources and tips.
Fun and Engaging Contests
Keeping your employees engaged over the long-haul is a tough challenge. Providing new, enjoyable social experiences like a “Get Active” contest can be a great way to boost engagement. Because our Contest system can include many diverse contests – e.g. Most Active Summer Vacation, Fishing, Best Success Story, Best Fat Loss Buddy, etc. – you can ensure that your contests will always be well-suited for your people.
Plus, our Contest System fosters positive social interaction among your people. They can enter, share entries, and comment on entries. By using multiple voting categories, it spreads the joy of winning to more people. The system also makes it easy to award small, productive prizes. For example, the winners of a Get Active contest can be given a gift certificate for athletic gear.
Simple
The Health Core
Each of the Health Core’s 6 simple categories is an essential building block for wellness, and they are all interrelated. A strong Health Core will help you achieve all your health and happiness goals – such as losing fat, preventing type 2 diabetes, and even improving your relationships.
Small, clear steps
Individual Goal Pages like “Create a good sleep environment” are the foundation of the Health Core. Each Goal Page has a Quiz, Results, Boosts and a Progress Bar that personalizes the page and makes it easy to know what to do. Instead of long-winded articles, Goal Pages provide simple concepts such as “Be comfortable in bed” that open to reveal Actions like “Get a comfortable mattress” that users can make into Personal Checklists.
This format is far more engaging, quick, and memorable than the traditional “article” approach. This format allows people to create powerful, personal checklists of Actions that can be converted from “good intentions” into powerful new habits.
Personalized “Ideas for you”
Simplicity is a key part of making a wellness system a natural part of people’s lives. The simpler, the better. But, what’s simple for one person, might be difficult for another. This is where RapidHealth’s personalization technology is most helpful. This technology generates personalized, prioritized recommendations using all the available information about a person – from their use of RapidHealth to data from external sources like health claims – and algorithms incorporating health, wellness, and behavioral science.
As this technology learns more information about a person – e.g. a change in health like high blood sugar – its recommendations get more effective. RapidHealth delivers personalized recommendations in different ways: “Ideas for you”, emails, and quiz results. The primary way is “Ideas for you”, which are easy to use and readily available on each person’s MyPage.
Personal Action Checklists
RapidHealth makes it easy to create and use Personal Action Checklists. Most checklists are created using Goal Pages, though you can find and Add Actions throughout RapidHealth. Your Checklists and Actions are conveniently located in both the Goal pages and MyPage, which is your powerful personal dashboard that helps you stay organized, focused, and on-track.
Same Great Experience on All Screen Sizes
RapidHealth is a great experience on any screen size. This is particularly important for an employee wellness service. Your employees will want to use their work computers for the more time consuming interactions – like taking a Goal Quiz. They will want to access RapidHealth from their phones for quick interactions like consulting their Action Checklists or reading their RapidHealth email.
Because RapidHealth provides the same simple and delightful experience on all screen sizes, your people will spend more time and energy getting healthy and less time figuring out what to do.
Powerful
The Big 3-Part Problem RapidHealth Helps People Overcome
Part 1: Feelings trump discipline
"If you had the willpower to resist the hot dog you'd have the willpower to earn enough to afford a good lunch."
As this cartoon shows, feelings like a desire to eat hot dogs regularly trump discipline: the 98lb weakling of the human brain. Feelings are powerful messages sent by your brain and body to get you to act. For example, the fear you feel when you hear a menacing dog growl prepares you to react. Watch this fun video to learn more about feelings.
Part 2: Feelings have been hijacked
This “Discomfort food” cartoon helps show that tasty foods (sometimes known as comfort or junk foods) can be a powerful negative influence. But, here’s what most people don’t know: food companies spend billions on food science and advertising to make sure their foods are irresistible. This process often “hijacks” your feelings in ways that keep you eating unhealthy foods and makes you fat and sick. RapidHealth helps you take back control so your feelings point you more often in healthy directions.
Part 3: People don’t know how to shape their feelings
"No, I don't want a free stress test!!"
Like the man in the Stress Test cartoon, far too many people are slaves to unhealthy feelings like getting too angry. While people are born with the ability to shape their feelings, few people know how to do it efficiently. RapidHealth helps its users efficiently shape their feelings so they push them in healthier directions. Watch this fun video for a how-to introduction to shaping feelings.
Personalization
Your people notice and are influenced by messages that are relevant to their unique desires and needs, have the right message characteristics, and are repeated with the right frequency.
RapidHealth delivers personalized, relevant and behavior-changing benefits and wellness messages/experience to your employees. It has been developed by some of the world’s leading wellness and behavior change experts.
Here’s how it works:
Proprietary behavioral science: Shape feelings
How to shape your feelings
If you don’t change the feelings like constant hunger that got you in trouble in the first place, you will continue to struggle. Relying on discipline alone is almost always not enough. To solve this problem, RapidHealth uses proprietary behavioral science to help people shape their feelings (as the above video introduces).
Proprietary behavioral science: Shape feelings
Your Command System
As this video explains, your Command System are the processes in your mind that you can control and that together influence your feelings, decisions, and behavior. To change yourself and your behavior in enduring ways, you will need to learn to tweak your Command System – which RapidHealth will help do through small, comfortable changes.
The Health Core: Powerful health science in its simplest form
Our Health Core has 6 simple categories, each which is related and an essential building block for wellness. RapidHealth’s treatment of each category is simultaneously simple, broad and deep. To appreciate the power of our Health Core, you must see it in Action. Contact us now for a demo.
Motivating
Our Success Stories motivate by boosting confidence
RapidHealth’s Story System is cutting-edge. Through intensive interviews with real people, we’ve collected, written, and organized a set of inspiring success stories. Each story is concise, has sections for quick access to specific topics, and makes it easy to pick “Actions” that helped the person in the story. The filter lets you see the most relevant stories. Seeing someone else like you can be very motivating. It can boost your confidence by making you feel “if they can do it, so can I”.
“What’s in it for me?” tool boosts motivation
RapidHealth’s What’s in it for me” tool is fun, makes you think, and will boost your motivation. Very few people ever take the time to identify what they truly want to healthy. Instead, they have a vague sense that something like losing weight will improve their life. This tool makes it easy for you to identify and intensify what motivates you – which is one of the best methods for increasing overall motivation.
Tailored
Custom Pages For Your Community
We designed RapidHealth so that it is readily customizable to your community. For example, it can include custom pages like this page for a “Bridgeport, TX” field office page (shown above). That custom page includes the information that is most relevant to the employees working in the Bridgeport field office. This increases their engagement and makes it easier for them to find local health options. This improves your wellness program’s effectiveness.
What it is
We promote your employee benefits
You’ve spent a lot of time and money picking and providing employee benefits. Your goal is to attract, retain, and empower the best possible employees. But, as Metlife’s 2014 survey reports, 53% of employees “need more help understanding how their benefits work and how they help meet their needs” (Metlife, p.5). The importance of employee benefits is growing:
Our promotional campaigns will increase your employee’s understanding, use, and appreciation of your benefits, resulting in a material increase in your benefits ROI.
The right mix of promotional tools
In today’s fast-paced, message crazy world, you need far more ammunition to promote your employee benefits than the typical internal benefits website and HR-produced emails. Most of your emails get ignored. The typical benefits website is boring and time-consuming to maintain. Even with help from an internal communications team, it can’t compete with all the high-quality marketing messages bombarding your employees.
We’ll help you mount a truly effective employee benefits campaigns. First, we offer a mix of high-quality tools: an engaging website, high-quality and personalized emails, fun posters, and engaging surveys. Second, we use the mix of tools that will best fit your unique culture, employee population, and employee benefits. Third, we’ll measure and prove effectiveness.
You’ll get the credit and do little heavy lifting.
Engaging Emails
Agency-quality emails
To grab your employees’ attention, marketers spend billions of dollars each year to create and send high-quality marketing emails. The typical well-intended “benefits communication” email can’t compete; they are ignored or deleted. Our benefits promotion emails are game-changers. We make it easy for you to send personalized, engaging emails that get opened and trigger the actions you want. Our emails are agency-quality – particularly because we use predictive analytics to personalize the messages and sophisticated marketing techniques.
Highly personalized (Example 1)
The 401K email above and the one in the next section show how we use predictive analytics and marketing-campaign quality creativity to send personalized, engaging, and action-triggering emails. These 2 sample emails trigger action by showing how much each employee’s personal 401k will appreciate over time, and by offering images that will appeal to each age group and gender. The version above is for a 25 year-old male. The next section shows the version for a 45 year-old.
Highly personalized (Example 2)
The email above and the email in the prior section highlight how we use predictive analytics and marketing-campaign quality creativity to send personalized, engaging, and action-triggering emails. These 2 sample emails trigger action by showing how much each employee’s personal 401k will appreciate over time, and by offering images that will appeal to each age group and gender. The version above is for a 45 year-old male. The previous section shows the version for a 25 year-old male.
Action Webpages
Webpages that trigger action
Unfortunately, the typical employee benefits website is not sufficiently clear and engaging. This is a missed opportunity and problem because, as Metlife’s 2014 survey reports, 53% of employees “need more help understanding how their benefits work and how they help meet their needs” (Metlife, p.5). Of all the education and communications options for “selecting and enrolling in benefits”, employees picked a “benefits website” as the most helpful (Metlife, p.17).
Plus, employers typically organize the communications of benefits from the employer’s perspective, not from the employees’ perspective. If you scrutinize the sections in the Elder Care page above, you’ll see that we offer employees a single resource for successfully helping their aging loved ones – not just a summary of your elder care benefits.
Don’t feel bad if your website is not great. Creating an engaging website is expensive and a ton of work. We’ve solved this problem. We can provide you a fully mobile, engaging employee benefits website for less than the cost of creating one yourself. Instead of you spending weeks creating it and then many days updating it, we’ll do all the heavy lifting. You oversee and get the credit.
All screen sizes
Your employees are using their mobile phones like crazy. If you want to inspire them to better use their benefits, you must reach out to them through their mobile phones. But, you must also give them a great experience on their laptops and desktops. This poses a big challenge for your employee benefits website. Offering a website that works equally well on all screens sizes is time-consuming and expensive.
We have solved that problem. We can provide you a fully mobile, engaging employee benefits website for less than the cost of your creating one yourself. Plus, instead of you spending weeks creating it and then many days updating it, we’ll do all the hard work with direction from you. You get the credit.
What'll you get
Greater use and appreciation of benefits
You’ve spent a lot of time and money picking and providing employee benefits. Your primary goal is to attract, retain, and empower the strongest employees. But, as Metlife’s 2014 survey reports, 53% of employees “need more help understanding how their benefits work and how they help meet their needs” (Metlife, p.5). The importance of employee benefits is growing:
Our benefits campaigns will increase your employee’s understanding, use, and appreciation of your benefits. This will materially increase your employee benefits ROI.
More time for other important tasks
Most HR professionals are not trained as marketers, interactive designers, software developers, behavioral scientists, and entertainers. Many are, however, trained to relate well to employees and set the right benefits strategy. By using our employee benefits campaigns, you’ll have more time to play to your strengths, because far less time and energy will be devoted to promoting and explaining employee benefits. Instead, you can focus on other important issues.
What it is
Robust employee wellness program + effective benefits campaigns
RapidHealth + benefits is the only fully mobile software service that combines robust employee wellness with effective benefits promotion campaigns. It integrates an action-triggering employee benefits website into a powerful employee wellness service. It streamlines all your employee benefit efforts in a way that improves overall ROI while lowering costs. This frees up budget and time for other important issues.
What you'll get
Lower health care costs
RapidHealth will improve your employees’ biomarkers — blood pressure, blood glucose, cholesterol, triglycerides, and body fat. This will lower your spending on type 2 diabetes and heart conditions in two ways: prevent relatively healthy employees from becoming more expensive; and reducing the costs from already unhealthy employees. Averting Type 2 diabetes in one pre-diabetic employee will save you about $8,000 annually. Preventing one employee with high cholesterol from needing bypass surgery will save you about $40,000.
RapidHealth will relieve and prevent minor cases of anxiety and depression by getting more people physically active, improving their social health (particularly by fostering greater nurturing relationships), and enhancing their emotional health. If one employee avoids depression, you’ll save about $1,800 annually in direct medical costs and even more in increased productivity: about 85% of the cost of depression is the result of reduced productivity.
RapidHealth will prevent and relieve some musculoskeletal injuries, particularly back pain. It will help people use a mix of self-massage and corrective movements. If one employee avoids back surgery, you’ll save about $40,000 in medical costs plus many lost work days.
Greater productivity
RapidHealth will strengthen your employees’ Health Cores. This improves productivity in the following ways:
By increasing your employees’ use and appreciation of their benefits, RapidHealth will empower you to attract and retain even stronger employees.
Greater ROI from your employee benefits
RapidHealth will strengthen your employees’ Health Cores. This improves productivity in the following ways:
By increasing your employees’ use and appreciation of their benefits, RapidHealth will empower you to attract and retain even stronger employees. Strong, intrinsically drive
Increases sales
Converts prospects into members
Increases revenue per member
Engaging
Our engagement tools increase sales
Use any engagement tool
Intelligent
Customized Logic Engine boosts your intelligence
Automatic personalization
Personalized Messaging
eSales & Satisfaction Reports boost performance
How Smart Messaging Works
Optimizes Staff
Personalized messages increase sales
Dashboards & reports improve efficiency
What it is
Innovative personalized marketing & customer satisfaction system
RapidHealth Engage (RHE) is an innovative, customizable personalized marketing, customer satisfaction & behavioral influence system that empowers health & wellness companies to make people feel their offerings are enhancing some part of their health and wellness.
Who should use RHE? It can help any health & wellness company such as:
Increases profitability
RapidHealth Engage increases profitability by (among other things):
Deep, broad, and scientifically accurate health and wellness expertise
CollaborativeHealth has invested years in amassing and organizing the best possible health and wellness science. From this knowledge and expertise, we created a simple 6-part wellness taxonomy called the Health Core. Each Health Core category is deep, broad, scientifically accurate, and integrated with each other. Every person benefits from strengthen his or her Health Core, particularly those suffering from chronic conditions. In addition to this Health Core expertise, we developed expertise in preventing and relieving the major chronic conditions: heart health, high blood sugar/type 2 diabetes, high cholesterol, and high blood pressure.
The breadth and depth of our Health Core and chronic condition prevention/relief system makes it easier to incorporate your offerings into peoples’ health and wellness routines and habits. Our system’s great variety of interactions allows us to connect your offerings to the right routine and/or habit for the right person.
Therefore, our health and wellness expertise both (1) saves you the time and money needed to acquire and update the health and wellness expertise needed to be an effective partner to your prospects’ and customers’ health and wellness, and (2) facilitates the integration of your offerings into their lives.
What it does
Increases sales by making you a key partner in your customers’ health and wellness
When it comes to selling health and wellness services, an intrinsic drive to use your offerings beats external triggers like advertising, aggressive messaging, favorable articles, and even powerful word-of-mouth. Internal drives are cheap and effective, operating like the tides – they just keep working. In contrast, external triggers are expensive and operate like a flashlight. They must be used repeatedly for a continuing effect, and each uses involves an additional cost.
RapidHealth Engage helps you benefit from recent behavioral scientific advancements showing how our brains create intrinsic drives. Often, the key is a personalized mix of perceived utility – meaning the value a person anticipates receiving from your offering – and frequency of use. The right mix of perceived utility and frequency can create a habit – a form of intrinsic drive - that repeatedly impels a person to use and buy your product.
As a personalized marketing system, RapidHealth Engage can help your customers and prospects see and feel a greater casual connection between your offerings and their overall health and wellness. This type of increased “perceived utility” is a big step toward creating an intrinsic drive toward your offerings. It will also trigger the psychological principle of reciprocation, which in these instances is an intrinsic drive that will lead to greater loyalty and more purchases of your offerings. This reciprocation will be particularly powerful because we’ll help you deliver value outside the four corners of your offerings, which people will perceive as not covered by the purchase price.
New levels of personalization
Personalizing your messages as to content, timing, and tone to meet each person’s unique personality, proclivity, and situation is a big advantage. You might be able to cost-effectively personalize based on a few factors — like age, gender, location, and one or two pieces of information about preferences. But, complex, multi-dimensional, multi-factor personalization has been too expensive in most instances. Until now.
Empowering you to personalize your messages across multi-dimensions and factors, our technology has 3 main parts:
Not only can any factor in a personal profile influence a particular message, but the algorithms built into your logic engine will embody and leverage your existing marketing expertise and customer knowledge. Plus, our smart messaging system lets you automatically deliver an infinite variety of messages, track their open and click rates, and leverage the tracking data so you can either repeat or alter messages as needed.
Our personalization technology, therefore, increases sales by empowering you to automatically and continuously deliver highly personalized and actionable messages and experiences. Plus, because the technology records all user activity, it will generate new insights into your prospects and customers, which can be used to improve the algorithms of the logic engine that drives your personalization system.
High-quality, customized online/mobile experiences
Recent behavioral scientific advancements have shown that the right mix of perceived utility and frequency can create a habit — a form of intrinsic drive — that repeatedly prompts a person to use and buy your product. Often, to achieve the requisite frequency, you must make the activity as easy as possible to repeat. These 3 factors influence the “ease” of an activity: time, cost, and anticipated (and actual) discomfort or enjoyment from the activity.
As to health and wellness, making an online and mobile experience sufficiently easy can be challenging, because improving your health and wellness takes real effort — a lot of which is not inherently pleasurable. This is where our expertise and existing set of proven online and mobile experiences is a significant advantage. We know what works. And, we can customize any of these experiences for your needs; as well as create new ones.
Plus, every experience we provide can be enhanced by our personalization technology. The end result is a set of personally engaging experiences that help your prospects and customers get healthier, help them more forcefully associate your offerings with their health and wellness, and encourage them to be more loyal and more often use and buy your offerings.
Promotes unprompted user engagement
Almost every health and wellness offering is fighting to generate unprompted user engagement. Consider the difference in usage and sales between people taking an aspirin for a headache — not very often — versus the drive to take an aspirin every day as part of a “heart health” routine. Therefore, when it comes to health and wellness offerings, one of the biggest wins is to become part of people’s health and wellness habits and routines.
But, inserting your offering into a person’s habits and routines is challenging and virtually impossible if you don’t:
This is where we at CollaborativeHealth and our RapidHealth Engage platform come in. We can cost-effectively help make your health and wellness offering a valued, natural part of peoples’ lives.
Leadership
elliot turrini
CEO
Education: BA Yale University
Elliot started CollaborativeHealth to help people like his father, who died at age 74 after struggling for over 40 years with obesity, depression, and other conditions. Elliot and CollaborativeHealth’s mission is to make good health and happiness easier for as many people as possible.
loren long
chief content officer
Education: BA History Yale University
Loren has been with CollaborativeHealth since its inception in 2007. She has been intimately involved in all aspects of RapidHealth’s development—research, content evaluation, writing, videos, tool development, website design, coding, product testing, and more.
supria sarma, Ph.D.
chief of science
Education: Ph.D Immunology NYU & B.S. Biology Yale University
Supria spent seven years in the field of global health, with a focus on HIV prevention, maternal and child health, and family planning. Before joining the Global Program at the François-Xavier Bagnoud Center at Rutgers, Supria worked in immunology laboratories for more than 12 years. She graduated with a B.S. in biology from Yale University and then worked in the pharmaceutical industry. She completed her Ph.D. in immunology from New York University and post-doctoral training at The Rockefeller University.
Entertainment
rob long
entertainment chief
Education: Yale University
Rob Long is a veteran writer and producer in Hollywood. He began his career on TV's long-running Cheers and served as co-executive producer in its final season. During his time on the series, Cheers received two Emmy Awards, and two Golden Globe awards. Mr. Long has been twice nominated for an Emmy Award, and has received a Writers Guild of America award. He continues to work in film and television in Los Angeles. His current series, Sullivan & Son, appears on TBS, as does his forthcoming series, Home Team.
jeff ashworth
head writer & director
Education: Wofford College
Jeff is a stand-up comedian based in New York City. He has written for the politically charged, Off-Broadway comedy darling "Happy Sunshine Kung Fu Flower."
kim warp
chief cartoonist
Education: Western Washington University
Kim Warp is an award winning cartoonist whose work appears regularly in the New Yorker.
deborah hurwitz
musical director
Education: Princeton University
Deborah is a composer, conductor, producer and performer who divides her time between New York City and Los Angeles.
Technology
lucas fievet
chief technology officer
Education: Masters in Theoretical and Computational Physics ETHZ
Lucas has a decade of experience, since he started to develop his first website with friends in high school. Despite his strong interest in computer sciences, he went on to study physics, a degree which gave him in depth knowledge about writing highly generic and optimized code for scientific simulations.
paul habfast
co-chief technology officer
Education: Masters of Computer Science, Swiss Federal Institute of Technology (EPFL)
Paul is a Software engineer specializing in web application development with a focus on back-end development as well as a strong interest in great design. He is a fast learner and open to all technologies, platforms, and languages, because different tools are best suited to different tasks.
gil edelman
software development advisor
Education: Master’s Degree Computer Engineering University of California San Diego
Gil is a software developer with over 10 years of experience designing, developing, and scaling web applications in both corporate and startup environments.
joseph schmadel
advisory CIO
Education: MBA in Finance and Economics from Fordham University
Joe is a leader blending a broad expertise in global information technology and accounting principles with a deep understanding of business and financial priorities. A strategic business partner with an extensive track record of delivering results through technology strategies and solutions that further business and corporate initiatives.
adam chung
chief designer
Education: BA Pomona College
Adam started out as a science major with an interest in education, accumulating a wide range of experiences in both areas. However, about halfway through college he rediscovered his childhood passion for art, particularly in illustration. Ever since, he has been making art for books, album covers, magazines, posters, logos, and websites. You can find his illustrative work on his blog at adamchungart.tumblr.com.
Science
professor june gruber, PhD
emotional health adviser
Director, Yale Positive Emotion and Psychopathology Lab
June Gruber is an Assistant Professor of Psychology at Yale University, and Director of the Yale Positive Emotion and Psychopathology (YPEP) Laboratory. She is a also licensed Clinical Psychologist in the state of Connecticut. Dr. Gruber received her B.A. in Psychology from UC Berkeley (with Highest Distinction) and M.A. and Ph.D. in Clinical Psychology at UC Berkeley, where she was also an NIMH Predoctoral Fellow in Affective Science.
alvaro pascual-leone, MD, PhD
behavioral influence & neuroplasticity adviser
Harvard Medical School Neurology Professor
Alvaro Pascual-Leone, MD, PhD, is Professor of Neurology and an Associate Dean for Clinical and Translational Research at Harvard Medical School. He serves as the Director of the Berenson-Allen Center for Noninvasive Brain Stimulation at Beth Israel Deaconess Medical Center, and is a practicing behavioral neurologist.
professor esther k. papies, PhD
behavioral influence adviser
Tenured Professor of Social Psychology at Utrecht University
Esther is a tenured assistant professor of Social Psychology at Utrecht University, The Netherlands. She is a behavior change expert, with a particular expertise in the self- regulation of healthy eating. Esther studies how people can successfully deal with conflicting goals in their health decisions. Using these insights, she develops subtle methods of behavior change, and uses contemplative insights to foster behavior change, for example with mindful attention training. Esther is passionate about combining basic laboratory research with real-life field experiments, and about developing effective strategies for improving people’s health and well-being.
danielle weiss, MD
internal medicine and endocrinology adviser
Education: M.D. NYU Medical School & Board Certified Internal Medicine and Endocrinology and Metabolism
Dr. Danielle Weiss' educational experience has taken her across the USA, from an undergraduate at the University of California, San Diego (Magna Cum Laude) to New York University School of Medicine, residency at Scripps Mercy San Diego and Endocrinology Fellowship at Stanford University. She is Board Certified in both Internal Medicine and Endocrinology and Metabolism. She is the founder of the specialty endocrinology practice, Center for Hormonal Health and Well-Being, in Encinitas at 477 N. El Camino Real, Suite D200.
Tony Ricci, PsyDc, FISSN, CSCS, PES, CDN
physical activity and nutrition adviser
Education: Master’s Degrees in Sports Science & Clinical Nutrition
Tony Ricci is a highly accredited Athletic Performance Specialist and Sports Nutritionist. He has a lifetime of practice and academic study dedicated to health, fitness, nutrition, and sports science. At the age of 11 he began lifting weights and practicing martial arts.
scott murdoch, PhD, RD
nutrition adviser
Education: PhD in Nutrition & Human Performance from Univ. of North Carolina
Scott’s professional, academic and personal experiences have consistently focused on Human Nutrition & Physical Performance, with particular emphasis on both acute and chronic adaptations to various eating patterns. He has co-written a book titled “Feeding the Young Athlete”, has numerous scientific publications, and has co-founded a nutrition oriented wellness company. His academic/professional experiences include:
jonathan ross
physical activity adviser
Education: Bachelor of Science University of Maryland, College Park, MD
Jonathan’s “800 pounds of parents” directly inspired his prolific fitness career. He lost his father to obesity at over 400 pounds, then helped his mother lose 170 pounds and this ability to bring fitness to those who need it the most has made him a two-time Personal Trainer of the Year Award-Winner (ACE and IDEA). As a fitness expert for Discovery Health he is host of the Discovery Health series “Everyday Fitness.” His book, Abs Revealed, is filled with cutting-edge exercises in a modern, intelligent approach to abdominal training.
Board
jay sullivan
board member
Jay Sullivan co-founded and was Chief Creative Officer at RedHawk Communications Inc., a corporate media and online education company focused on promoting ethical business practices and corporate social responsibility within the world’s corporations.
jay kingley
board member
Jay Kingley is the CEO of RED Warrior Nation, an empowerment lifestyle management company consisting of R.E.D. Warrior™ martial arts infused fitness classes, Moving Meditations™, and Inspirational Conversations™. Jay is a founder and senior partner of Innocution Partners, a business development and consulting firm that monetizes creativity through innovation and disciplined execution. We partner with businesses to commercialize their intellectual property with an emphasis on strategy, competitive positioning, sales, marketing, and service and product design.
sharon knight
board member
Sharon is an innovator in consumer health with a passion for prevention and wellness. Most recently, Sharon has served as Patient Engagement Solutions Leader for AVIA, a healthcare provider-focused innovation accelerator. Sharon was previously President of One Medical Group where she was responsible for revenue growth and oversaw all functions of the MSO. Sharon has also served a senior executive with Electronic Arts, holding various leadership positions in both finance and global operations in the US and UK. She brings to healthcare services a broad consumer perspective from her time with EA, Gap and PepsiCo. Sharon holds a MBA from Northwestern University and a BA from Smith College.
david roth
board member
David Roth is the CEO of AppFirst, where he is responsible for the company’s strategic direction and day-to-day business execution. He co-founded the company in 2009 and is based in the New York City headquarters.
elliot turrini
board member
Elliot started CollaborativeHealth to help people like his father, who died at age 74 after struggling for over 40 years with obesity, depression, and other conditions. Elliot and CollaborativeHealth’s mission is to make good health and happiness easier for as many people as possible.
